"Having the skin on is a way to remind people that fries come from potatoes."

At least that's what Wendy's Chief Marketing Officer, Ken Calwell believes.  This was said by him in relation to the idea that, "People want more natural foods and they want to know where they come from."

This is a big week for Wendy's.  The new line of burgers, and now this.  I for one have never had a big problem with Wendy's french fries, but they have never been as popular as the spuds at McDonald's.  So, for the first time in the company's history, they are completely overhauling this deep fried staple.  The new fries will be cut from russett potatos only, and they will be slighlty skinnier.  In keeping with current trends, they will be also seasoned with sea salt going forward.

I am both amused and dismayed that this trend towards a more "natural" french fry actually results in higher sodium and more calories.

Wendy's Gambles On New Burger in Vegas, Baby!

As reported in the Las Vegas Sun, fast food giant Wendy's will soon be rolling out a new burger line.  Dave's Hot 'N Juicy Cheeseburgers will be exclusive to Las Vegas, as the company tests the waters a bit.  The plan is to take the line national in June 2011.

To kick things off a new commercial will air exclusively in Vegas next week, and it will feature a person that we are all familiar with, but whom most of us have never seen.  The iconic Wendy's logo, as many of us know, is based on founder Dave Thomas' own daughter.  Wendy Thomas, owner of several Wendy's franchises, will star in her first commercial for the fast food chain that she has symbolized since 1969.

Watch the commercial after the jump...